Job Description

About the Company:

A payment processing company, likely offering services such as online payment solutions, digital wallets, and possibly merchant services. Companies in this space typically focus on facilitating secure transactions for businesses and consumers.

Role Overview:

As an Email and SMS Marketing Specialist, you will be responsible for developing and executing effective email and SMS marketing campaigns. Your role will involve crafting persuasive copy, managing campaigns through platforms like Mailchimp and Klaviyo, and analyzing performance metrics to drive engagement and conversions.

Key Responsibilities:

• Campaign Development: Design, implement, and manage email and SMS marketing campaigns that align with business goals and customer needs.

• Copywriting: Write engaging and persuasive copy for email and SMS communications, ensuring brand voice consistency and high-quality content.

• Audience Segmentation: Utilize customer data to segment audiences effectively, tailoring messaging for maximum impact and engagement.

• Platform Management: Manage and optimize campaigns using Mailchimp, Klaviyo, and other relevant tools to track performance and improve results.

• A/B Testing: Conduct A/B tests to refine subject lines, content, and send times, continuously improving campaign effectiveness.

• Performance Analysis: Analyze campaign performance metrics (open rates, click-through rates, conversions) and provide insights and recommendations for future campaigns.

• Collaboration: Work closely with the marketing team to align email and SMS strategies with overall marketing initiatives and product launches.

• Stay Current: Keep up-to-date with industry trends, best practices, and emerging technologies in email and SMS marketing.

Requirements

• Proven experience in email and SMS marketing.
• Proficiency with email marketing platforms, particularly Mailchimp and Klaviyo.
• Strong copywriting skills with a knack for creating compelling, clear, and persuasive messages.
• Familiarity with marketing automation and customer segmentation strategies.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent organizational skills and attention to detail.
• Ability to work collaboratively and manage multiple projects simultaneously.
• Knowledge of compliance regulations (e.g., GDPR, CAN-SPAM) related to email marketing is a plus.

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