The Ad Operations Associate will play a critical role in managing all executional aspects of paid media campaigns pertaining to tagging, tracking, audience verification, data capture strategy, and overall media technology, to ensure the timely launch and proper execution of advertising campaigns. The ideal candidate has a passion for the digital media landscape, possesses excellent communication skills, and can ideate and collaborate across teams.
Responsibilities
Act as liaison with paid media teams, creative teams, and publisher partners regarding planning, tracking, scheduling, and delivery of campaigns
Work closely with manager to serve as a point of contact between ad server and internal business units
Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
Efficiently distribute tags, trackers, and creative assets to all media partners
Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed
Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
Educate and assist internal/external teams on proper implementation and best practices of third-party ad-serving tags and systems
Proactively communicate with all internal teams (paid media, analytics, creative, etc.) at the onset of a campaign to identify and implement all creative and technical requirements
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Basic Requirements
2+ years ad operations experience either agency side or within the digital industry, trafficking large-scale paid media campaigns
Flexibility & ability to work in a fast-paced and dynamic environment
Preferred Qualifications
Experience with direct response campaigns Hands-on experience with DoubleClick Campaign Manager third-party ad serving
Experience with Mobile App Tracking solutions preferred: Kochava, Appsflyer, Adjust, etc.
Experience with rich media solutions preferred: DoubleClick RM, Flashtalking, Sizmek, etc.
Experience with third-party ad verification partners preferred: Integral Ad Science, Doubleverify, etc.
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!
Basic Education
Bachelor’s degree in marketing or related field; or equivalent practical experience
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