Job Description

The SEM Strategist will be responsible for planning, implementing, and managing our company’s overall SEO and Paid Media strategy. It covers a wide variety of duties such as search marketing, web analytics, content strategy planning, link building, and keyword strategy. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms. 

Responsibilities

• Analyze complex data to identify trends and insights 
• Proactively discover action items that can move the needle on client SEO and Paid Ads campaigns 
• Actively participate in weekly Level 10 Meetings 
• Estimate budgets and time for successful campaigns 
• Accurately allocate funds for clients' digital marketing campaigns across multiple channels 
• Work closely with Sales, Accounts, and Ops to create cohesive strategies for client marketing campaigns 
• Research, develop, and implement advanced SEM strategies and campaigns across client accounts. This includes competitive analysis, keyword research, ad copy development and testing, bid optimization as well as numerous micro-optimizations
• Perform frequent analysis of client campaigns, including technical SEO, content analysis, utilizing our bidding analysis platform, account segmentation, keyword analysis, or other ad hoc analysis
• Stay current on industry trends and upcoming technology, channels, and online marketing strategies
• Write and present data analysis reports and proposals to stakeholders, executives, and clients

Requirements

• Analytical and perceptive, skilled communicator who is able to collaborate with various teams.
• Current knowledge of SEO practices and techniques is essential to this role.
• Proven experience as SEO Manager, SEM Manager or similar role.
• A deep understanding of relevant and current SEO and Paid Ads best practices.
• Experience with SEO analytics platforms such as Rank Ranger, Ahrefs, SEMRush, Agency Analytics, etc).
• Proficient in Google Sheets, Looker Studio, Google Analytics, Google Search Console, and Local Falcon.
• Analytical mindset with numerical aptitude.
• Must be able to adapt to changing priorities, possess outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines.
• Solutions first mindset with willingness to explore and roll up sleeves to ensure team success 
• Strong presentation, communication, writing, and collaboration skills
• Team-driven attitude and passion for learning

Benefits

• Starting from $75,000; pay commensurate with experience
• Work remotely from home
• 12 days of PTO within the first year, increases with tenure 
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)

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