Job Description

The Social Media & Digital Community Manager leads the College's social media marketing and digital community building efforts. They must be a creative and strategic thinker who can identify, develop, and leverage new opportunities in the constantly evolving realm of social media. Working with colleagues, this person will play a critical role in content development and distribution. This position requires some evening and weekend hours.

This is an exempt position with a pay range of $60,000 - $75,000.

Responsibilities

• Leads, maintains and enhances a social media and digital marketing strategy with short- and long-term objectives
• Manages a day-to-day social media content calendar that delivers the College's key messages and encourages dialogue across various social media platforms (e.g., Facebook, X, LinkedIn, YouTube, Instagram, TikTok, etc.)
• Leads efforts to build online communities, engage Hamilton's audiences, and coordinate targeted digital outreach to achieve institutional goals
• Researches standards, best practices, trends, and breakthroughs in social media, communicating results and recommendations to Communications & Marketing colleagues
• Uses current social media trends and best practices to determine which channels are most effective for reaching target audiences
• Guides and educates campus constituents (academic departments, athletics, student life, admission, etc.) on social media guidelines and best practices for representing Hamilton College
• Monitors the effectiveness of Hamilton's social media strategy, devises benchmarks, and makes recommendations for how the team can develop collateral that will engage the target audience(s) across various platforms
• Coordinates organic and paid social media, search and display marketing campaigns
• Research, track, and analyze audience behaviors and trends and implement research into social and digital campaigns
• Develop and monitor campaign budgets
• Prepare reports with analytics on the overall performance of various campaigns
• Devises strategies that use social media tools to reach media outlets and key higher education leaders and reporters in collaboration with the Senior Director of Media Relations
• Assists with managing a social media content producer and a team of students responsible for photography and some video production
• Researches digital engagement characteristics, habits, and trends by prospective students, parents, and alumni
• Makes a reasonable effort to become involved in the Hamilton community
• Attends professional development activities as made available
• Other duties as assigned

About Hamilton College

United States. Founded in 1793 as the Hamilton-Oneida Academy; chartered in 1812 as Hamilton College; third oldest college established in New York State. Our mission is to provide an educational experience that emphasizes academic excellence and the development of students as human beings, as we prepare them to make choices and accept the responsibilities of citizenship in a democratic world of intellect and diversity. Hamilton's 1,350-acre campus is situated on a hilltop overlooking the picturesque village of Clinton, N.Y. The College is eight miles southwest of Utica, 45 minutes east of Syracuse, one hour from the Adirondack Park to the northeast and 90 minutes west of Albany.

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